Chopard, the world renowned Swiss brand for fine timepieces and legendary jewelry collections, takes great pleasure in announcing the opening of its new international flagship boutique on 709 Madison. Every detail of the new flagship, which is the 100th store and the largest to date, was the vision of Chopard Co-President and creative heartbeat, Caroline Gruosi-Scheufele. It was she who sought out the location for its unique history and luxurious appointments: “It’s a spectacular space that resides on one of the most important retail corners of New York City. We want to encourage our customers to discover the many facets of the world of Chopard.”

All Chopard boutiques worldwide present the same corporate identity: a very warm, traditional and cozy feeling with accents of wood and an inviting fireplace. The “709 Madison” boutique will be the first store created with the new concept and fresh approach that is true to the brand’s DNA and history but remains innovative and current with the times. ...

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